WE ARE MEDIA CHAIN
ABOUT US
We are a social publisher, creating content and engaging communities across four major consumer categories; Sport, Gaming, Music and Lifestyle. As a mass-market publisher, we speak to an audience of 74m globally. Our four hero brands: Sporf, Gamebyte, Fraghero and Love Food have a combined audience of 41m alone.
We talk to 22m under-34s across our hero brands alone
2.3 MILLION
Followers
19.6 MILLION
Followers
15 MILLION
Followers
OUR HERO MEDIA BRANDS
The home of the fans. We stoke the fires of the deepest sporting rivalries and encourage intensive fan debates. We know the euphoria, the pride and the true agony of being a fan and bring our audience close to the action while connecting them to their sporting heroes. Everyone else is talking about teams, but we know it’s the fans that make the game.
The next-gen life-guide for the discerning Gen-Z audience. From careers to money to relationships, our 12.9m-strong community is facing some unique struggles, so we’re here to share, air and help them through midult life. Between job application hell and renting with the ‘rents, we cut through the noise with our ‘what really matters’ news agenda, take a stand against what the audience cares about while ensuring they still know about the most affordable brunch spot.
Unashamedly covering games both past and present, it’s nostalgia meets reactive news, with opinion, news, tips and tricks to demonstrate gaming has something for everyone. GameByte is run by gamers, for gamers with a real focus on community.
Celebrating the best gaming talent and bringing the best creators to an audience that already knows its stuff. We are the missing link between the gaming world and and the TV, film and tech ecosystem that gamers love. From reviews to reactive industry news about the latest release, Fraghero is the intersection of geek culture.
OUR WORK
The challenge:
To find new sport & gaming fans and build brand awareness, all featuring brand ambassador and sporting legend and gamer, Neymar.
The brands:
Sporf, Gamebyte & FragHero
The solution:
A cross-platform solution using long form video, interactive IG stories and splitscreen Tiktoks where Neymar rated our audiences’ own gaming and football skills while wearing Superdry.
The results:
+34% uplift in brand salience
8.5million impressions
3.3million views
The challenge:
Bring Dungeons & Dragons to a Gen-Z European audience.
The brands:
Gamebyte
The solution:
[An original video series] using gaming influencers Bamamlam, Jasper Cartwright and Rachel Denton as they were put through a Dungeons & Dragons Academy by Dungeon Master Mark Holmes. The content was also localised for French & German distribution.
The results:
7,000 engagements
6million impressions
3.3million views
The challenge:
Build excitement & awareness of The EFL Carabao Cup & Papa John’s Trophy final for the second year running.
The brands:
Sporf
The solution:
Interactive content including quizzes, gif predictors & voting to drive debate & audience engagement with original video content highlighting the fan experience and behind-the-scenes action.
The results:
3million votes
15.5million video views
36million impressions
WHAT WE CAN DO FOR YOU
MULTI-PLATFORM CONTENT DISTRIBUTION
BRANDED CONTENT PARTNERSHIPS
DIRECT
BUYS
SOCIAL
COMMERCE
CAREERS
Media Chain stands for teamwork and colleagues who are passionate about their work. Are you full of ideas you want to turn into reality and enjoy a fast-paced, creative and international atmosphere with an individual work-life balance?
WORK WITH US
CONTACT US
Whether you are a member of the media, an investor, a customer or looking for a business opportunity, we are looking forward to your email.